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Athletic & Mental Performance Under Pressure

Practical mental performance coaching for athletes and coaches, focused on preparation, attention, confidence, and responding to the demands of competition.

ABOUT DR. JOHN BALLARD

My background spans football, martial arts, executive coaching, and organizational development. These experiences shape my interest in how people prepare, make decisions, and work together under pressure.

My approach brings the individual and the team into view: the athlete's preparation and habits, the coach's communication, and the environment in which performance happens.

Dr. John Ballard, PsyD in Organizational Development · The Alpha Insight Group

CANVA EDITED 4_11_2026, 9_12_25 PM - Edi

Focus

Practice directing attention toward the task, recognizing distractions, and refocusing when pressure rises.

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Strategies

Develop preparation routines and practical reset strategies that can be practiced in training and used in competition.

How the Work Begins

We start with a conversation about your goals, your sport, and your current situation. Together, we decide whether this coaching is the right fit. If it is, we agree on practical next steps and how we will work together from there.

Optional Resources

These resources are offered by outside providers. They are optional, and you do not need to purchase anything to work with me. Within coaching, we use structured reflection, observation, and performance feedback, selected to fit the athlete or team.

Leading with Intention (Short Course)

Offered by Jacob Westerberg through Podia.

Leadership Profile and Team Culture & Trust

The Leadership Profile is offered through Jacob Westerberg. Team Culture & Trust resources are offered by Org-ology. Both are optional and are not required to work with me.

Swimmer And Coach

Support

Review goals, reflect on performance, and adjust your approach through individualized coaching and feedback.

Ready to talk about your performance?

The Alpha Insight Group, LLC

2248 Broadway Unit #1050     New York, NY 10024

Professional Affiliations

Member, Association for Applied Sport Psychology

Affiliations listed are for professional membership and do not imply endorsement.

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1-212-858-9041

 

We work at the intersection of psychology-informed insight, leadership, and performance strategy, using enterprise-grade systems to support confidentiality, discretion, and professionalism in non-clinical services.​​

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